At its core, photography is a person-to-person business. Unlike so many of our current experiences which have been “transferred” to technology such as the internet, instant messaging, texting, etc., the best photography is very personal. Successful photographers understand this. Many other photographers have relinquished their “control” of their photography to technology. The advancement of technology is so dramatic, many of us, wrongly assume that if we aren’t up to date with the “latest” stuff, we aren’t current or relevant.
Having a photography website is a must for any photographer that wants to be taken seriously. But, even having the “best” photography website with the most user-friendly conveniences can’t replace basic human interaction. Too many of us, in my opinion, concede too much of our creativity and control within our world of photography to technology. I know of a couple of photographers that would lose their love of photography if Photoshop didn’t exist! They can’t conceive of non-digital photography!
Don’t misunderstand my point here: I’m not against technological advancement, at all. Photo editing is a very valuable component of modern photography. Photography websites are great photography marketing tools for photographers. Email marketing is currently exploding the businesses of knowing photographers (those that have discovered the power of email marketing). We can’t ignore the powerful effects of ebook marketing and how that dramatically grows photography businesses. Clearly, technological advancements have definitely leveled the playing field for photographers.
But, technology hasn’t replaced good customer service. It hasn’t and it won’t. Many of us photographers that are “socially challenged” would prefer to do everything with technology without having to “deal” with any humans one on one. One of the points of this post is that customer service still works great for photographers.