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Small Business Marketing with your website should be profitable. There is a very big difference between a website that inspires a potential customer to do business with you, versus one that inspires a potential customer to run in the opposite direction because your site doesn’t have the proper tools in place.

Think about your current website right now. Do you think that your website has what it takes to increase your overall revenue? Does your website inspire and intrigue visitors… or does it present them with no value?

The days of putting up a generic website have come and gone. In fact, most marketing experts will tell you that having a poorly designed website is actually worse than having no website at all.

Not only does it not help you bring in new business, but it is an expense that you must keep up with month after month – with no results to show for it.

We all know how important having a website really is, but there’s much more to it than simply having one.

By now, you are probably wondering what makes a website profitable vs. non-profitable.

What are the important elements that one should take into consideration when designing and building a website?

Professional Website Design + Easy Navigation= Profit

Did you know that, generally speaking, you only have less than 15 seconds to make a first impression when someone is visiting your website? Make these 15 seconds count by having a professionally designed web page.

If your website is poorly designed, there is a great chance that a potential customer will stop looking at your site right away and never return. They will simply go to one of your competitors with a website that pleases them in a visual and engaging way.

Your website becomes the face of your company in the virtual world; always keep that in mind. For many people, a visit to your website will be the first point of contact with your business. If you want them to continue visiting your site (and your business for that matter), it has to look professional and contain the proper conversion tools to generate interest.

Would you walk into a business meeting wearing a stained white t-shirt and ripped jeans?  Think about the websites that you visit on a regular basis; what stands out about the ones you like? They’re probably clean, crisp and provide you with important and relevant information. As you can see, much time and thought should go into the design of your business website for the best results.

One very important aspect to making your website visually appealing is the color schemes that you have chosen for your site. The colors of your website must be easy on the eyes. If your colors are too bright or too dark, being able to view the website may be troublesome for some people.

Also beware of using different color combinations that clash instead of complement each other. Try to match the color schemes with your logo to ensure a nice combination.

Keep the font colors basic as well. Stay away from bright font colors as it often makes it hard to read. In a nutshell, think “simple” when designing your website.

If you want your website to attractive to the masses, never have flashing or blinking images. Not only do many people find this annoying, it can cause headaches and eye strain for others.

The navigation of your website must be easy to use as no one wants to spend time searching around for information on your website. Always makes sure that your navigation list:

  • Includes all of the important aspects of your business
  • Is easy to find
  • Is easy to use

Today, most professional websites choose to have the navigation menu on the left sidebar or at the top. While you do not have to put it in these exact spots, just keep in mind that if your site doesn’t make it easy for visitors to find what they need, you could lose potential customers or clients.

People no longer have the patience to sift through a site just to find an email address, phone number, directions, prices, and other crucial information.

Lastly, a website that was designed 15 years ago does not meet the professional standards of today. Technology has advanced tremendously in recent years, so just because your website may have been “up-to-date” 15 years ago, does not mean that it is today. Keeping up with the modern times on your website will help to ensure that your website attracts your target audience, ultimately converting them into buying customers.

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