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Tag Archives: how to use wordpress

Here’s a WordPress guide for you

17 Tuesday Sep 2013

Posted by Kalem in marketing, photo blogging, Photography Business, photography marketing, Photography Website

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Tags

best wordpress theme, how to use wordpress, wordpre

I used to be afraid of WordPress websites. Yes, I heard how “fantastic” they were and how (supposedly) “easy” they were to work with. But, wordpress just wasn’t working for me!

I tried building wordpress websites using various resources that were supposed to make it easy. But, they just were not working for me! I just didn’t get it. I have multiple websites. My oldest and largest website is an html website. And, for the most part, I am very happy with html.

But, since I’ve been consulting for small businesses, many small business owners are always asking me about wordpress websites. So, I continued to try my hand with wordpress websites.

And then it clicked for me! I finally got it! (Apparently, I was making it much too difficult.)

This year, I have built dozens of wordpress sites – most of them for small business owners. Many small business owners kept telling me that they wanted to build their websites themselves. So, I put together a video course that many of them are very happy with and I want to share it with you.

First, though, here is an ebook that gives a great understanding of why wordpress sites are so popular these days. Click Here to download your copy.

The videos that make up the WordPress Video Course are the videos that eliminated my wordpress fears. There are over 20 videos in the course that walk you step-by-step how to set up, publish, customize and manage wordpress websites.

The wordpress ebook is free.

The video course is for sale.

If you decide to invest in the video course, I will give you a bonus. I am completing a video course on Google Hangouts and how to use them that I will give you if you invest in the wordpresss video course. (To claim your bonus, simply email your receipt to me at KalemAquilMarketingTips@gmail.com and I will send you access to the Google Hangout video course as soon as I’ve put the finishing touches on it. You probably know that having a Google Hangout is like having your own television channel – it’s awesome and powerful.)

This Google Hangout Video Course bonus offer is only good until September 20, 2013. So, make sure that you take advantage of this offer. Also, I will be raising the price of the wordpress video course in a few weeks.

Make sure that you download your copy of the wordpress ebook so that you have a better understanding of wordpress.

Sincerely,

Kalem

P.S. For more information about wordpress websites, visit me here http://kalemaquil.com/wordpress-websites-for-business-owners-who-dont-have-time-for-websites/

P.P.S. You owe it to yourself to take a look at learning WordPress. You might be surprised how effective they are for your business goals.

P.P.P.S. Thanks for being a subscriber.

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Websites For Businesses Who Don’t Have Time For Websites

13 Tuesday Aug 2013

Posted by Kalem in marketing, photography marketing

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Tags

best wordpress theme, how to use wordpress, wordpress for small business

You know the importance of your business having a presence on the internet. You may have heard or read about the buzz surrounding the new local search initiatives on the part of Google and other major search engines. Maybe you already know that 73% of all searches are somehow related to local searches and that 51% of people who search for product information characterize themselves as ‘shop online purchase offline.’

There’s a huge hungry crowd of customers out there. But you just don’t have the time or resources to put up an efficient, effective website. You’re too busy doing what you do best, running your business.

Maybe you’ve done a few things like signing up with some directories. Maybe your industry has a directory service as well. You get your name and contact info out there along with millions of others. But have you ever received a lead or a sale from those efforts? Would you even know if you did?

The Challenge

Small Business WordPress themeMarketing is a vital part of any business. You can have the best bicycle shop, or be the best tax accountant in town but if nobody knows you exist it just doesn’t matter does it? That’s why you spend money on the yellow pages and local advertising.

But websites are different in your mind aren’t they. With the yellow pages you call your account representative, work out an ad, pay the bill and it’s done. You don’t need special skills. But a website? A website takes technical skills and knowledge of search engine optimizationso it can be found. Specifically local search engine optimization so it can be found by local people who are potential customers or clients.

You simply don’t have the time for that which means you’d have to pay big bucks to outsource the job right?

The Solution

Actually the answer to that question is ‘not necessarily.’ There is a remarkably functional, flexible and user friendly free website software called WordPress. It is an open source platform available to everyone and millions have used it for their blogs and small businesses. The only costs associated with it are the purchase of a domain name ($10) and a hosting service ($10 a month).

WordPress websites are loved by Google because they are structured in a way that makes it easy for the Google spiders to crawl. It’s loaded with automatic features that even let the search engines know immediately when you update the site with new content.

But the design and the structure of a blog is not ideal for either the professional look of your business or, more importantly, local search.

There is a solution though that is effective both in terms of ranking in the search engines and low maintenance. The SmallBiz WordPress Theme provides a professional business theme and design that can quickly get you in front of local customers and do it with a minimum amount of time required by you. You can have an effective presence on the web without digging into the time you need to run the business. That of course does not count the time you spend responding to customer requests that are generated by the site.

If you want to take advantage of the enormous marketing power of local search, visit check it out today and at least investigate the possibilities of a search optimized website for your business.

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