Tags
how to price photography, how to sell amateur digital photography, how to sell digital photography, pricing photography
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Video Description How To Set Photography Pricing with Value is the lesson in this video. When it comes to selling digital photography or selling amateur digital photography, too many photographers get it wrong. This video offers how to price photography. First the photographer must have “photography confidence” http://bit.ly/PhotographyCourse (this is the “confidence-building” photography course referred to in this video. Too many photographers use the wrong factors when they price their photography and their photography services. |
When I look at the marketing of many photographers, I am often amazed at how they go about operating their photography business. One of the challenges that I see the most often is the ability to set profitable photography prices for themselves.
Recently, I was hired to give a marketing workshop to members of a photography club. Most of the members responded that they were trying to make money with their photography. Most the newer photographers starting their business were at a loss at how to determine their photography prices. Many of them looked at the prices of photographers that had been in business for some time, and just copied the prices that they saw. That’s fine if the experienced photographer has prices that reflect “real value.” If not, the newer photographer is just repeating mistakes.
This video offers lessons that I’ve learned about setting photography prices. It isn’t as difficult to me now as it once was because I continue to see the lessons of the video work.
For more marketing for photographers’ resources, visit: www.MarketPhotography.com
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Thank you Kalem very informative, shows me I must answere some important questions about myself, so I can develope a way to show how my skills as a photographer are the ‘value” that is the markatable part of me. As with other sales I must learn to “sell the sizzel not the steak”, something I must work in dilligently if I am to realy break through the “outsider” persona, that being a new comer to the small rural area that I have moved to.
Thanks for your comment, Maurice. I always appreciate your comments and communication. Let me share this with you: I don’t like to sell. I can do it. But, I don’t like it. So, (to use your steak & sizzle example) I make it a point to present and market my photography services by being clear on the benefits of my photography to clients. So, as a photographer, I am the ‘steak’ and the benefits of my photography services is the ‘sizzle.’ My photography marketing and promotions for my family portraits’ niche, talk about the legacy “value” of having family portraits. Usually, clients that want family portraits have an appreciation and value “legacy.” So, I don’t ‘sell’ legacy. I educate clients about the “value” of legacy in family portraits. I hope that this point makes sense to you in regards to ‘selling’ your photography services.